Submitted by Elizabeth Fine
Bio-Medical Library, University of Minnesota-Minneapolis, Minneapolis, MN
A survey sent out to National Network of Libraries of Medicine Greater Midwest Region (NN/LM GMR) members during the GMR's mid-contract review for the National Library of Medicine (NLM) in 2008 noted that the GMR and the Network could benefit from improved branding to make clear the role of the GMR and how it works with but is different from other professional and government organizations.
The information was shared during the GMR's Regional Advisory Council (RAC) meeting in 2008. As a result, RAC Communications Working Group Chair Elizabeth Hubbard Fine and GMR Outreach & Evaluation Coordinator Jacqueline Leskovec convened to create this poster titled "What is the GMR?"
During virtual meetings and other electronic communications, Liz and Jacqueline discussed the various roles of the GMR and designed this poster to clearly communicate what the GMR is, what it does and what it is not.
The poster was divided into sections with information about the roles of the GMR as:
- Geographic Region
- Service Provider
- People
- The Regional Medical Library
- Part of the National Network of Libraries of Medicine
It also contained a section on what the GMR is not. This poster clearly lays out the complex role of the GMR, thereby helping to communicate the brand and increase understanding and awareness of the services the GMR can offer.
You can view the entire poster here.